Ways I help my clients
Strategy
![MEADOWCROFT_BRAND_LOGO-14.png](https://static.wixstatic.com/media/d8693e_161f04908fe4410cbe2bb6a0c2b4e292~mv2.png/v1/fill/w_48,h_48,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MEADOWCROFT_BRAND_LOGO-14.png)
-
Develop a brand proposition that expresses the company’s guiding ambition and the employees’ reason for belonging
-
Develop a brand narrative and make it come alive so it can be translated into all internal and external communications and expressed by everyone in and out of the business
-
Differentiate brands in a competitive or commoditized market
-
Interventions to deliver new streams of revenue such as digital channels or strategic alliances
-
Develop a brand portfolio strategy – prioritising product brands according to the business case
-
Business strategy meets digital strategy: working from the ground up to ensure digital development goals reflect business and marketing strategy
-
Develop integrated marketing and communications strategies across the organisation and across channels
-
Digital evolution: recommendations for development of digital infrastructure, content marketing, SEO and paid media strategies
![MEADOWCROFT_BRAND_LOGO-14.png](https://static.wixstatic.com/media/d8693e_161f04908fe4410cbe2bb6a0c2b4e292~mv2.png/v1/fill/w_48,h_48,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MEADOWCROFT_BRAND_LOGO-14.png)
Performance
-
Identify and overcome weaknesses in current strategy such as lack of financial basis, wrong strategic focus, reliance on existing channels
-
Identify and overcome organisational working practices which hinder performance: structure; siloed workstreams; lack of integration; action before strategy
-
Cascade strategy to flow through organisation by interpreting for departments, channels and audiences
-
Enable integration through coordination of internal departments, systems and processes
-
Exploitation of existing assets – unlocking value by applying new perspectives on owned collateral
-
Identifying outsourcing opportunities to accelerate growth or change
-
Make B2B and corporate communications as compelling and emotional as consumer communications