Services | Meadowcroft Consulting

Strategy

Develop a brand proposition that expresses the company’s guiding ambition and the employees’ reason for belonging
Develop a brand narrative and make it come alive so it can be translated into all internal and external communications and expressed by everyone in and out of the business
Differentiate brands in a competitive or commoditized market
Interventions to deliver new streams of revenue such as digital channels or strategic alliances

Develop a brand portfolio strategy – prioritising product brands according to the business case
Business strategy meets digital strategy: working from the ground up to ensure digital development goals reflect business and marketing strategy
Develop integrated marketing and communications strategies across the organisation and across channels
Digital evolution: recommendations for development of digital infrastructure, content marketing, SEO and paid media strategies

Identify and overcome weaknesses in current strategy such as lack of financial basis, wrong strategic focus, reliance on existing channels
Identify and overcome organisational working practices which hinder performance: structure; siloed workstreams; lack of integration; action before strategy
Cascade strategy to flow through organisation by interpreting for departments, channels and audiences

Enable integration through coordination of internal departments, systems and processes
Exploitation of existing assets – unlocking value by applying new perspectives on owned collateral
Identifying outsourcing opportunities to accelerate growth or change
Make B2B and corporate communications as compelling and emotional as consumer communications